Bobkova x Tolmachev
To restart a brand with a nearly 20-year history with the T-shirt capsule- is courageously. Since the last year, Kristina Bobkova walks more and more boldly: a new showroom on the Vozdvizhenka, the design and spirit of which corresponds to the conceptual clothing brand; the new art director - the young and demanded fashion-photographer, Stefan Lisowski; as well as rebranding, clear positioning and adult ambitions.
The exclusive collection of the T-shirts, that is made in collaboration with a student of the National High School of Fine Arts in Paris, Nikolai Tolmachev, perfectly illustrates the movement of the bobkova brand towards the direction of “complex simplicity”. Unisex T-shirts are tailored in a such way that they “fit” well on both male and female body (oversize helps in it), the effect of vintage and light frayed appeal to the fashionable 1990s, and small prints on the heart with recognizable Tolmachev motive give the black t-shirt some collectable value. It is difficult to surprise the fashion world by the collaboration with the artist, nowadays it's easier to just stay away from it in order to avoid creation of another clichéd merch, but Kristina Bobkova took the hard road: Nikolai created the drawings exclusively for this collection, and they won't be used anywhere else. There is a visible plot and details in Tolmachev's sensual drawings, that open only with the closer examination: the sentimental rose has a root reminiscent of female anatomy, the inscription amour-amour is made in the rainbow colors, the kissing aliens that forms heart shape, and alien that sneaked-in between the profiles of the 18th century grand ladies.
Nikolai Tolmachev says: “I thought it would be interesting to make T-shirts that look frayed.”
Christina Bobkova: “We already had complex collaborations with Ukrainian artists- experiments with the shapes of bags, with the prints on dresses, therefore we decided to begin restart of a brand with simple and understandable concept. However, that does not mean that collaboration with Nikolai Tolmachev was an easy thing - the most difficult thing to do was to make a simple concept special, understandable and desirable. We will keep the conceptual design inherent in the bobkova brand, but we will make the clothes more feminine. In my opinion, this is a good professional challenge”.
Campaign credits Foto Stephan Lisowski Style Nadiia Shapoval MUA&hair Yevgeniya Kozlova Models: Vasylii Grogol, Daria Savchenko, Zhenya Bichevskii, Vera Koval, Alena Yarysh, Anna Viktor, Dana Rogovskaya